Getting in a room with a well-known tech exec to learn about sales techniques can be a make it or break it moment for a startup. Let’s face it. You’ve taken your vision to fruition, formed a company and developed a product that’s innovative, superior, and dynamic.
This is no small accomplishment, but for those looking to scale into a thriving business with a solid revenue base, it’s just the beginning. Without the right sales strategy, you cannot scale your company. More importantly, you cannot find substantial seed money without the solid revenue base that investors are looking for. And should you miraculously happen upon pre-revenue funding without customer revenue you will be negotiating from the weakest possible position.