Knowledge Centre

TRU was made for CEOs, founders, and people just getting started in tech sales. It's designed for people who are ready to sell. Get started with our resources.

Let’s face it; sales are about effort and action.  There’s no sales representative uniform you can put on and take off. You know your product and you know you need to sell it. Emotion is a better motivator than numbers and facts. Ultimately, your sales hinge on your ability to understand your prospects through their eyes. In doing so, you can create a powerful perception...

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It is designed and consistently updated by some of Canada’s most successful Venture Capitalists and Business Owners.   This month, TRU continues it’s Sales 101 course at DMZ Ryerson. The six-week proven sales program helps Entrepreneurs build the skill sets and strategies needed to develop a sales pipeline and generate repeatable revenue. The DMZ program will be lead by Andy Aicklen, principal of Aicklen & Associates. He...

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Getting in a room with a well-known tech exec to learn about sales techniques can be a make it or break it moment for a startup. Let’s face it. You’ve taken your vision to fruition, formed a company and developed a product that’s innovative, superior, and dynamic.   This is no small accomplishment, but for those looking to scale into a thriving business with a solid revenue...

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